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The Power of the Platform
Internet Radio advertising is just like radio advertising - but more powerful.
- More precise targeting opportunities
- We don't extrapolate from diaries, we tell you the exact number of impressions delivered
- Advertising is multi-faceted - combine audio ads with synchronized banners and buttons to maximize visibility and retain attention.
- More actionable - listeners are only a click away from your site
- Audio is not background noise. Listeners at their computers pay attention.
Internet Radio is growing rapidly, and is already a significant part of many companies' marketing campaigns. A recent Arbitron report noted:
- Over 50% of Internet users consume streaming media
- The proportion of Americans who have listened to radio stations online has nearly quadrupled in three years
- Streaming media attracts a highly compelling advertising target
- Americans are spending less time with TV and print due to their time spent with the Internet
- 56% of audio "streamies" [Arbitron's word for those who consume streaming media] rate Internet audio as being "new and fresh"
- Download the complete report. (1MB or about 3 minutes with a 56k modem, Adobe Acrobat PDF file.)
Live365 is the largest network of Internet Radio stations, anywhere. (Press Release)
- Audience size and vast array of content present uniquely targeted branding opportunities:
- Unparalleled variety lets the listener find exactly what he or she wants to hear, giving your ad a positive brand connotation.
- Live365 can target by geography and by genre, giving you choice and control for your campaigns. Reach the entire Live365 audience, or focus on a specific niche:
- Geo-targeting Example: A large national retail chain runs a site-wide audio ad / banner ad campaign announcing a new promotion on their web site, and in conjunction, runs ads urging San Francisco listeners to visit their new superstore in Union Square
- Genre-targeting Example: XYZ Records (a small New Age record label) airs audio ads and banners only on New Age stations, promoting the newest release of one of their artists, as well as the upcoming national tour. Getting national exposure for content that's targeted to a niche audience is very difficult and expensive through traditional media channels, but Live365 makes it possible and effective.