Job Code L365-720-102

The Live365 radio network reaches millions of listeners worldwide, offering greater breadth and depth of high-quality streaming music, talk, and audio than any other network. Featuring 260+ genres of music produced by 5,000+ broadcasters and music tastemakers from over 150 countries, the network boasts a roster of artists and radio producers ranging from the Atlanta Symphony, Pat Metheny, David Navarro, and Carlos Santana, to commercial and public radio stations, to individual DJs who program stations in every musical style. In short, Live365 is programmed by real people with a deep passion for music.

Live365's end-to-end broadcast platform empowers individuals and organizations alike by giving them a "voice" to reach audiences around the globe. Through easy-to-use tools and services as well as royalty coverage, anyone with a computer and Internet connection can create his or her own Internet radio station and reach a global audience with minimal cost and effort.

Led by a small, dedicated team of talented individuals, Live365 has succeeded in a highly competitive market thanks to a diversified business model that includes listener subscriptions, broadcasting subscriptions, and advertising revenues. Live365 has broadcast continuously since 1999, survived the .com collapse, and is expanding. Working for Live365 means having a voice in the company's decisions and a chance to have impacts on its performance. You will also be a part of a community that has a real mission-giving a voice to the individual and providing a venue for all kinds of music and audio content, not just "commercially viable" artists and genres.

Live365 is a founding board member of the Digital Media Association (DiMA), and a member of the Intercollegiate Broadcasting System (IBS). Based in Silicon Valley, Live365 pays royalties to labels, artists, songwriters, and publishers through established royalty collection organizations including ASCAP, BMI, SESAC, and SoundExchange.

The Campaign Optimization role leverages deep understanding of the company's display and audio ad inventory in order to deliver campaign strategies and media plans for both third party advertising clients and the company's own product lines and brand visibility. The key responsibility is to optimize revenue through management and sales of available display and audio inventory. Pre- and post-sales roles including prospecting, direct sales and RFP proposals, trafficking oversight, campaign performance affidavits, billing and collection. Managing direct client relationships and supporting sales efforts of internal teams and selected advertising rep firms.

• Develop media campaign plans for company's clients and internal product teams.
• Create new marketing offerings with existing capabilities
• Respond to RFPs along with prospecting and direct sales
• Prepare and present sales proposals for media buys & client promotions
• Maintain updated Media Kit with offerings and pricing structures
• Managing display and audio avails and trafficking to generate maximum revenue
• Recommendations as to proper types, quantities and mix of website adverting impressions
• Selection and management of online media reps and vendors
• Revenue forecasting, orders on the books and ad leads and avail reporting
• Generate campaign ROI reports and affidavits
• Oversee billing and collection activity

• 1-3 years experience with Online Advertising as Media Planner, Buyer and/or Trafficking
• B.A./B.S. in Marketing or related field
• Solid foundation of ad revenue and tracking tools such as Dart, Zedo, Atlas, etc
• Familiarity with leading web analytics and audience measurement offerings from likes of Google, comScore and Arbitron
• Knowledge of ad formats, IAB standards, typical rate cards and campaign elements and budgets
• Experience with various campaign strategies and deal structures including takeovers, CPM, CPC, CPL, and CPA
• Strong analytic, database, spreadsheet and word processing skills
• Attention to detail, ability to multitask
• Optimistic attitude, versatile team player, self starter

• Full Health, Dental, and Vision Insurance
• 401(k)
• 15 days of Personal Time Off
• 10 paid Holidays

Please email resumes to jobs@live365.com or fax to (650) 345-7497. Please include job code L365-720-102 in the subject line of your email or fax cover letter