Job Code L365-720-103

The Live365 radio network reaches millions of listeners worldwide, offering greater breadth and depth of high-quality streaming music, talk, and audio than any other network. Featuring 260+ genres of music produced by 5,000+ broadcasters and music tastemakers from over 150 countries, the network boasts a roster of artists and radio producers ranging from the Atlanta Symphony, Pat Metheny, David Navarro, and Carlos Santana, to commercial and public radio stations, to individual DJs who program stations in every musical style. In short, Live365 is programmed by real people with a deep passion for music.

Live365's end-to-end broadcast platform empowers individuals and organizations alike by giving them a "voice" to reach audiences around the globe. Through easy-to-use tools and services as well as royalty coverage, anyone with a computer and Internet connection can create his or her own Internet radio station and reach a global audience with minimal cost and effort.

Led by a small, dedicated team of talented individuals, Live365 has succeeded in a highly competitive market thanks to a diversified business model that includes listener subscriptions, broadcasting subscriptions, and advertising revenues. Live365 has broadcast continuously since 1999, survived the .com collapse, and is expanding. Working for Live365 means having a voice in the company's decisions and a chance to have impacts on its performance. You will also be a part of a community that has a real mission-giving a voice to the individual and providing a venue for all kinds of music and audio content, not just "commercially viable" artists and genres.

Live365 is a founding board member of the Digital Media Association (DiMA), and a member of the Intercollegiate Broadcasting System (IBS). Based in Silicon Valley, Live365 pays royalties to labels, artists, songwriters, and publishers through established royalty collection organizations including ASCAP, BMI, SESAC, and SoundExchange.

The position is responsible for the overall strategy, execution and measurement of the company's visibility and positioning in desired market segments and verticals. Key objective is the acquisition of new customers and subscribers through online marketing tactics and other efforts. Insures the marketing strategy is consistent with business objectives delivering measurable and favorable cost/benefit results. Executes an effective branding program across multiple communication opportunities with customers and prospects including newsletters, email, web presence, trade shows, associations, press releases, search engines and social/viral media. Gathers and analyzes market and competitive research leading to prioritization of sales targets. Development of effective marketing collateral including print, web, email, powerpoint and rich media for various offerings and customer segments.

• Identifying and analyzing potential and profitability of offerings for various market segments and audience targets
• Establish marketing objectives and goals for direct to consumer offerings
• Cost/benefit campaign analysis, budget management and project prioritization
• Development and execution of marketing strategy and campaigns to achieve greatest number of sales
• Creation of company marketing collateral, press and trade show presence
• Enhance affinity for our broadcasters and brand
• Increase number of unique visitors and page views
• Grow customer registrations and increase subscription conversions
• Measure end to end success of executed campaigns
• Provide management with various marketing metric reports
• Oversee affiliate marketing tools and campaigns

• 5+ years experience in web and interactive marketing; 3+ in campaign implementation
• Masters degree in marketing or related field
• Strong track record of innovative campaign strategies and program execution delivering measurable growth in new customer acquisition
• Demonstrated ability to influence market targets and drive revenue
• Solid foundation with online customer acquisition, subscription and affiliate management
• Knowledge of leading web analytics and audience measurement offerings from likes of Google, comScore and Arbitron
• Experience with relational databases, business intelligence and data analysis
• Excellent writing skills
• Ability to handle multiple projects and balance competing priorities
• Self motivated, goal oriented team player

• Full Health, Dental, and Vision Insurance
• 401(k)
• 15 days of Personal Time Off
• 10 paid Holidays

Please email resumes to jobs@live365.com or fax to (650) 345-7497. Please include job code L365-720-103 in the subject line of your email or fax cover letter