Live365, the leading global Internet broadcasting community, announced that it has subscribed to the Nielsen Net Ratings Service, the fastest growing Internet audience measurement service in the industry.
Individuals, performers, businesses, and organizations from all over the country have launched more than 18,000 stations on Live365, using the company's proprietary technology to create and broadcast Internet radio stations from any personal computer with no fee.
The agreement gives Live365 access to the Nielsen Net Ratings measurement service, which provides audience activity information on radio web sites and advertising banners worldwide. The Net Ratings software monitors panelist activity in real time as they use Live365, listen to certain music, and are exposed to certain advertisements. Net Ratings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses.
"We are proud to have been chosen by Live365 as a global provider of high quality Internet audience membership," said William Pulver, President of ACNielsen eRatings.com. "We have seen tremendous results since we announced the first global Internet measurement service last year, as buyers and sellers of online advertising have responded enthusiastically to our information quality, our proprietary technology and our patent-pending BannerTrackä service."
"We have chosen a relationship with the Nielsen Net Ratings because the service provides us with the reliable and accurate audience measurement research that Live365 needs," said Raghav Gupta, Director of Special Operations at Live365. "Through the Nielsen Net Ratings service we will be able to examine global audience data in new ways. We believe this service will prove to be a valuable investment for us as we continue to expand."
About Nielsen Net Ratings
Through strategic partnerships between Net Ratings, Nielsen Media Research, and ACNielsen, the Nielsen Net Ratings audience measurement service collects real-time data from more than 165,000 Internet users around the world. These panels collectively represent the largest media research sample of Internet users in the industry. Nielsen Net Ratings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace.
Nielsen Net Ratings tracks the entire spectrum of Internet user behavior, leveraging proprietary data collection technology from Net Ratings, Nielsen Media Research's fifty years of expertise in research and audience measurement, and ACNielsen's international leadership in offering market research information covering more than 100 countries.
About Live365
Live365 is the leading global Internet broadcasting community for individuals, performers and organizations to create, broadcast and listen to Internet radio stations. Providing free tools and the bandwidth necessary to broadcast, Live365 allows anyone with a computer to create a unique Internet radio station. With over 18,000 simultaneous broadcasts, Live365 currently features more radio stations than the entire United States radio broadcast network. Live365 was called one of the "Top 6 Killer Apps" of streaming media by Deutsche Banc Alex Brown, one of the world's leading international investment banks, in its May 2000 report "Internet, Broadband and Enhanced TV." Founded in July 1999 in Foster City, CA, Live365 is the single largest broadcaster of streaming MP3 audio content on the Web.