I/Pro, a leading provider of outsourced site measurement, advanced analytics and online audit services and a division of Engage, Inc. has agreed to extend its expertise to Live365, the world's premier Internet broadcasting community. Live365 has recently surpassed the number of terrestrial radio stations with its more than 18,000 web broadcasters.

"Sites have been demanding unique visitor counts in their audits because they provide the most reliable and accurate picture of their listeners," said Bill Mathews, Manager, Engage I/ Pro. "I/Pro audits pioneering web ventures and has long been a trusted resource for sites to validate their success of visitors. In terms of online radio, I/Pro audits will provide Live365 with panel measurement, giving them more power to attract and retain advertisers and investors."

Reach, frequency and duration are three of the main factors that Live365's advertisers use to decide which radio shows are the best to place their advertisements. In order to connect with their target audience, advertisers need to know how large their range is and how often they have the opportunity to deliver their message. I/Pro will enable Live365 to reliably provide this valuable information.

About Engage I/Pro

Engage I/Pro, a division of Engage, is a pioneer in web metric analysis and auditing. I/Pro delivers comprehensive and reliable insight into what's really going on between a Web site and its vision. I/Pro will continue to set the standard for Web site development, ensuring that your marketing decisions are always ahead of the curve.

About Live365

Live365 is the leading global broadcasting Internet community for individuals, performers and organizations to create, broadcast and listen to Internet radio stations. Providing free tools and the bandwidth necessary to broadcast, Live365 allows anyone with a computer to create his or her own "station" with unique content. With over 18,000 simultaneous broadcasts, Live365 currently features more radio stations than the entire United States radio broadcast network. Live365 was called one of the "Top 6 Killer Apps" of streaming media by Deutsche Banc Alex Brown, one of the world's leading international investment banks, in its May 2000 report "Internet, Broadband and Enhanced TV." Founded in July 1999 in Foster City, CA, Live365 is the single largest broadcaster of streaming MP3 audio content on the Web.