Live365 Completes Comprehensive Report On The Internet Radio Industry: Past, Present, and Future

Foster City, CA (February 27, 2001) - Live365 (www.live365.com), the world's leader in Internet radio, has prepared a comprehensive white paper titled "Internet Radio, The Future is Now." The report addresses issues related to Internet radio and the emerging industry's growing role in the future of broadcast. The report is available on the Live365 Web site at www.live365.com/futureisnow.

According to the report, authored by Live365 CEO and president Alex Sanford, Internet radio's continued growth will allow it to have both personal impact and global reach soon surpassing the $20 billion terrestrial radio industry. 25% of all Americans have already listened to Internet radio over the last five years, despite limited access through desktop PCs. As Internet radio becomes available in cars, PDA's and cell phones, and companies such as Nokia, AOL, Samsung, Sony and 3Com begin to market wireless Internet streaming audio services and devices, listeners will have unlimited opportunities to access millions of various radio sites. A new global audience without geographical limitations will have diverse content at its fingertips, while broadcasters will have a vastly broadened base of listeners.

By 2005, Forrester Research estimates that 41% of U.S. consumers, over 118 million people, will listen to personalized radio content at least once a week. This statistic, which does not include international audiences, places Internet radio at the forefront of a radical transformation that will forever change the relationship between listener, broadcaster, advertiser and artist.

"Internet radio is not only the logical alternative for the future, it is the inevitable choice as multi-tiered cable TV and TiVo increase viewer control of programming," says Sanford. "As people come to expect control over content, the Internet and Internet radio will be the only medium to provide the ability to listen on-demand. Only Internet radio can provide a format that can accommodate the demands of advancing technology."

As the world's leading Internet radio provider, Live365 has positioned itself as the dominant force in Internet radio, by giving users free access to the largest selection of Internet radio stations worldwide. Anyone with a computer and an Internet connection can choose from over 29,000 simultaneous broadcasts or create his or her own unique station using Live365's proprietary technology. Live365 currently features more radio stations than does the entire United States terrestrial radio broadcast network. Live365 also provides traditional radio stations, record companies, community groups and religious organizations the most affordable and easy solution to streaming audio over the Internet. Not only has it helped to develop Internet radio from its infancy, Live365 is developing new technology such as the "Dial of the Future," which will help it remain the unchallenged leader in this field.

"Live365 has built perhaps the most successful Internet radio site, and our understanding of the radio industry will allow our continued future success," added Sanford.

About Live365

As the world's leading Internet Radio Provider, Live365 gives users free access to the largest selection of Internet radio stations worldwide. Anyone with a computer and an Internet connection can choose from over 27,000 simultaneous broadcasts or create their own unique station using Live365's proprietary technology. With hundreds of new users signing on each day, Live365 currently features more radio stations than does the entire United States terrestrial radio broadcast network. Live365 also provides traditional radio stations, record companies, community groups and religious organizations the most affordable and easy solution to streaming audio over the Internet. Live365 has been named one of the "Top 6 Killer Apps" of streaming media by Deutsche Banc Alex Brown, one of the world's top international investment banks, in its May 2000 report "Internet, Broadband, and Enhanced TV." Founded in July 1999 in Foster City, CA, Live365 is the single largest broadcaster of streaming MP3 content on the Web. For more information, go to www.Live365.com.

For more information on Live365.com, please contact: pr@live365.com