A man with mysterious beginnings, we do know the being who was to become The Choice was born in a cross-fire hurricane, and he howled at his Ma in the driving rain. He was subsequently raised by a toothless bearded hag, and schooled with a strap right across his back.

But things turned out all right.

Tired of being forced by the big radio station corporations to listen to the same "top 40" songs from the same genre of music - over and over and over again - a mission was undertaken. A mission to bring quality music to anyone who desired it.

Thus, The Choice came to be.

But what exactly IS The Choice. Is it a man? Is it an internet radio station? Or is it something greater than the sum of its parts ...

While you're pondering that - why not break away from the constraints of the big radio station corporations ... and Choose The Choice.

Choose The Choice