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BROADCAST MEDIA DIRECTOR - RICHARD VARRASSO After being one of the stage managers at the KSAN radio benefit at Yoshi’s in San Francisco last June 4th,2014; I realized I was the definitive product of my bay area roots instilled in me by my predecessors of the late 60s hippie rage in the Height Ashbury. At that time KSAN radio was born and brewed a new kind of mellower, less corporate style of New Age programming based on the bands that were present, had a recorded product and played in local venues. This created a music scene and the principal broadcasters of that important era were all present at this reunion. The programming genius of Dana Jang, the style of pitch from Richard Gossett or Dusty Street and the multilevel talented Terry McGovern, all taught us their trade by osmosis. In dealing with the many personalities of the air talent, the intricacies of the production studio or the controls of the management, I learned radio by being part of the business. But the era came where our creative input soon fell aside to corporate control, ad agency scrutiny and program directors greed entangled in the payola of the promotion. Soon these stations were brought up by major groups and control left town to a place unfulfilling to our local needs and desires. The market went from local to regional to global. So in order to join the Internet highway bandwagon, we have niched ourselves back into our local San Francisco California roots and program to our own heritage- classic rock and roll. We invented it. And- by the way we've all aged at this gig- we own the legacy rights! Janis, Jimi and Jim Morrison- I was too young. But most all of the others that hail from the bay I have promoted in one capacity or another. Now, I have the privilege to present the best of the bay 24/7 to the rest of the world via the World Wide Web on my radio show Famous Hits Live on the Live365 radio network. All of my gathered wisdom, intense business knowledge, countless studio hours and public presentations have all helped in making this the best representation of the San Francisco classic rock lifestyle!